Hip-hop singer Pharrell Williams has been named the new head of menswear at the opulent French fashion house Louis Vuitton, the company announced on Tuesday.
Pharrell is a wonderful addition to Louis Vuitton’s team as the new Men’s Design Director. During Paris Men’s Fashion Week in June of next year, his debut collection for Louis Vuitton will be unveiled, the brand said on Twitter.
Williams would take over the position that has been vacant after Virgil Abloh’s passing from cancer in November 2021.
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The Wall Street Journal and Le Figaro first broke the news, citing insiders familiar with the negotiations.
The 49-year-old has 13 Grammy nominations, two Oscar nominations, and is a well-known superstar in the music industrySince the epidemic, Louis Vuitton’s sales have increased dramatically, and the brand is now valued at over $20 billion, making Bernard Arnault, owner of LVMH, the richest man in the world.
The French company had been content to continue riding the publicity Abloh’s three-year stay has produced, utilising his crew and visiting designers for recent exhibitions.Last month, it put on one of the most talked-about shows of menswear week in Paris with a performance by popstar Rosalia and overseen by a collective of strongly hyped young designers.
Williams, who came to fame in the 1990s as part of hip-hop group The Neptunes, was not often mentioned in the rumors around the succession, but would fit perfectly with the label’s recent moves to attract a younger streetwear-focused audience.
He has teamed with many fashion brands for individual lines, including Diesel, Chanel, Moncler and Adidas.
He partnered with Louis Vuitton in 2008 under then-creative director Marc Jacobs for a jewelry and sunglasses line.
