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Stop It Now: Facebook launches account verification for $12 per month

Are you a creator or influencer who worries that someone might try to pass as you? I’ve got the best subscription service for you, the next big thing: The $12/month Meta Verified service will confirm your accounts on all Meta-owned platforms, letting your followers know that they are following and communicating with the real you. Truly, refusing to register is dumb.

Meta Verified is currently being trialed in markets like New Zealand and Australia. In addition to a snazzy verification badge, your subscription will also give you access to “proactive account monitoring,” specialized representatives who can assist you with account problems, and better visibility in directories and search results.
Personally, I find it admirable when a business opens up a little bit and is really forthright about the fact that the algorithm that powers everything we see on these platforms can be easily managed and influenced for as little as $12/month.

What a Meta Certified Subscription Includes
a certified emblem that attests to your identity and that your account has been verified using a valid government ID.
Proactive account monitoring for impersonators who might target people with expanding online audiences will increase protection from impersonation.
Access to a live person when you need assistance with a typical account issue.
prominence in specific areas of the platform, including as search, comments, and recommendations, resulting in increased visibility and reach.
exclusive characteristics for original self-expression.

What’s really odd is the pricing setup. According to the announcement, Meta Verified will be available for direct purchase on Instagram or Facebook in Australia and New Zealand starting later this week for $12/month on the web, but $15/month on Android and iOS. Why the difference? I have no clue.

Look, I get it and I understand why things like this exist. Meta gets money and creators get a little badge and a bit more exposure. Maybe it’s a win-win and I’m a cynical tool (probable), but come on. No one is forcing me to sign up, so don’t get too upset with my ranting. It’s only a case of the Mondays.