The biggest producer of ceramic and vitrified tiles in the nation, Kajaria Tiles, revealed today that they will be stepping up their support for cricket by taking over as the primary and front-of-jersey sponsor of the Royal Challengers Bangalore women’s squad.
One of the most well-known female cricketers in the nation, Smriti Mandhana, has been named the RCB franchise’s captain. She will guide a team that includes notable players like Sophie Devine, Ellyse Perry, Renuka Singh, Richa Ghosh, and others in an effort to win the Women’s Premier League’s inaugural season, which begins on March 4 in Mumbai.
Speaking about the association, Mr. Rishi Kajaria, Joint Managing Director at Kajaria Ceramics Ltd, said: “We have been waiting for an opportunity to support Women’s cricket and the Women’s Premier League is the perfect platform. Kajaria has long been associated with Indian cricket, most recently serving as the title sponsors for India’s Zimbabwe Tour. Our Women’s Cricketers are among the Best in the World, and the Women’s Premier League will Help Bring Their Talent to the Fore. RCB is a team with a very strong fan base and digital presence, and we are pleased to join with them to promote our shared concept of Women Empowerment. We anticipate that the Women’s Premier League will have a significant impact on women’s cricket.
Royal Challengers Bangalore are one of the most popular sporting teams in the world with 55.1 million interactions on Instagram in January 2023 alone. They will be drawing on learnings from their years of experience in the Men’s T20 League to ensure they create a winning unit with the Women’s Premier League.
Speaking on the occasion, Rajesh Menon, Head & Vice President of Royal Challengers Bangalore said,” We are delighted that Kajaria, an established Indian brand is our title sponsor for the inaugural women’s T20 league. We appreciate their partnership and support as we endeavor to play a key role in building and scaling the league.”
