The CEO of Dolce&Gabbana claimed the move will improve the connection between beauty and fashion and help the company gain ground with younger customers. Dolce&Gabbana is now the first Italian fashion business to bring its beauty section in-house.
The company will be “closer not only to our loyal customers but also new Gen-Z clientele,” according to CEO Alfonso Dolce, who claimed that working with a new staff at the Milan headquarters will enable more creative tie-ins with runway collections.
The Milanese fashion powerhouse moved after its license agreement with Shiseido, the most recent in a string of deals Dolce&Gabbana had struck since debuting scents 30 years ago, was canceled last year.
Luxurious fashion houses have traditionally offered beauty products, although few, notably Chanel and Dior, handle the production and distribution themselves. While many fashion houses have traditionally relied on fragrance as their go-to beauty product, companies like Gucci and Hermes are starting to offer their runway color palettes in elegantly packaged nail polishes as a strategy to appeal to younger consumers.
